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Alicia C. Castro

content marketer | multimedia journalist

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Marketing

Article: Customer Feature

In my role as Senior Content Producer for Avature, I developed videos, guides, infographics, articles and blog posts, as well as social media communications and email marketing campaigns.

I shepherded our marketing strategy to “make our customers famous,” which involved interviewing talent leaders and writing about their approaches to talent acquisition. I picked the brains of two HR executives and produced this piece, originally published in German in HR Performance magazine.

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