On the Personal Capital newsroom team, a core feature of our strategy is developing survey reports that generate brand buzz. We identify a trending topic. Working with survey partners, we develop questions that can be answered by our offering.
In honor of Women’s History Month, I wrote this article about women’s financial wellness pulled from robust survey data. The project involved a lot of collaboration:
- Extracting the data with our survey partners
- Developing quotes with an internal spokesperson
- Buttoning up the report with our compliance team
This project paired two of my favorite marketing assets: data insights and personal perspective.
Together, we crafted an article that drives PR backlinks to our site, boosting domain authority and distributing our brand as an authority in the space.
As a bonus, I got to write about a topic I find fascinating and pertinent.
