As the Content Manager for Personal Capital, I manage our organic social presence, including strategy, copywriting and community management.
Since taking the reins in October 2020, I increased impressions by 39%, grew our audience size by 10% and sent 12% more direct message replies to customers when compared to the previous period.
In collaboration with our graphic designers, I created eight new content series to increase audience engagement and deliver consistent brand messaging.
I also manage our influencer marketing program, which includes collaborating with creators on their channels. This year, I launched a trimly budgeted, first-ever social contest in partnership with 14 contest creators. The campaign circulated our brand to 52K additional individuals during the two-week contest period.
