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Alicia C. Castro

content marketer | multimedia journalist

Marketing

Website Landing Page

In my role as Senior Content Producer for Avature, I developed a careers page specifically for engineers.

In collaboration with our graphic design team, we created a simple layout that highlighted the core values of our engineering team. The real challenge of the project was homing in on the department’s culture in order to accurately and succinctly portray it.

To better understand engineering at Avature, I interviewed four key members of the engineering team; quotes from them add a personal touch to the careers page. I also sat down with the lead engineering recruiter to get a feel for what Avature looks for in new hires. Using this information, I wrote the text for the landing page.

Alongside another photographer, I shot the photos that highlight real members of our engineering team.

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